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How we interact with people has changed radically in the 21st century. Today, more and more of us, young and old, are going online to share our opinions, experiences, photos and videos. 1 We expand and nurture our personal and professional relationships using Facebook, LinkedIn, Twitter and YouTube. Simply put, we socialize on social networks now.
Social networks fall into loose categories. There are personal networks like Facebook and MySpace; status update networks like Twitter and Google Buzz; location networks like Foursquare and Loopt; and content sharing networks like YouTube and Flickr. Social networks can combine features or change completely over time. What they have in common is that they need information about you to succeed.
The people who run social networks want you to share information about yourself. They say that this allows them to "personalize" your account so you "enjoy the maximum social experience." The more details you give social networks, the better they can contour your life online.
Maybe you are a Basset Hound owner. The social network "reads" your references to Basset Hounds on your profile and sends you names of other Basset Hound owners on the network for you to contact. You contact those owners who contact other owners who contact other owners - it can go on forever. By sharing your love of Basset Hounds, you have launched an active expanding group of Basset Hound owners. That's social networking.
Online social networks encourage us to share photos and videos, "tagged" with the subjects' names, age, gender, other biographical information such as education, employment and hometown, contacts including how to reach them, status updates (what we're doing now and location), interests, likes and dislikes.
As we interact with others in the physical or "real" world, we use common sense, practice good manners, and obey the law. If we are human and make a mistake, we try to correct the wrong and move on. It's a smart way to live.
When we socialize on the Internet the same principles should apply. In sharing our comments, tweets, photos, status updates, messages, and profiles, "trust" takes on enormous weight. We can only hope our "friends" will think before revealing our secrets to their "friends." In a place where our "friends" may each have 5,000 "friends," that's a lot of trust.
You can control your social network experience and what you share.
Most social networks automatically set your account so that "everyone" can see who you are and what you do2. You don't have to accept that exposure. You can decide how public you want to be.
An article in Consumer Reports reveals that one in four households don't use their social network privacy settings.3 You can buck that trend. Regularly visit your "Account" to customize your privacy settings to suit your tastes.
The Federal Trade Commission confirms that the companies behind some of these apps are likely to have access to the information you or your friends post on the social network.4 And Consumer Reports says that apps infect millions of computers with viruses yearly.
The ACLU has its own fun quiz that reveals the ups and downs of apps.
Federal Trade Commission, Protecting Privacy in an Era of Rapid Change, pdf, December 2010.
Hoofnagle, Chris Jay, King, Jennifer, Li, Su and Turow, Joseph, SSRN's: How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies? (April 14, 2010).
Ito, Mizuko et al. Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. Cambridge, MA: MIT, 2010.
Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2010.
Marwick, Alice E., Diego M. Diaz, and John Palfrey. Youth, Privacy and Reputation. The Berkman Center for Internet & Society Research Publication Series:, 13 Apr. 2010, available at Harvard University, Publications.
Palfrey, John G., and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic, 2008.
Privacy Rights Clearinghouse, Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social.
3Consumer Reports, June 2010. Back to link 3