Data Broker Registry

California law requires a data broker, as that term is defined in California Civil Code § 1798.99.80, to register with the Attorney General on its internet website that is accessible to the public, on or before January 31 following each year in which a business meets the definition of a data broker.

You can search by the name of the data broker, or simply scroll through the list. To read a notice, click on the link titled "View Full Submission." You may also download the entire list by clicking on "Download CSV".

View Incomplete Registrations - Pending 2022 Payment
View Incomplete Registrations - Pending 2021 Payment

Complete Registrations

Data Broker Name Link Email Address Website URL
Cappex.com, LLC
View Full Submission
Data Broker Name:
Cappex.com, LLC
Email Address:
Physical Address:
2445 M Street NW
Washinton, DC 20037
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
No information provided.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
No information provided.
Additional information about data collecting practices: 
No information provided.
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privacy [at] eab.com http://www.cappex.com
EL TORO.COM, LLC
View Full Submission
Data Broker Name:
EL TORO.COM, LLC
Email Address:
Physical Address:
124 N. 1st Street
Louisville, KY 40202
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
El Toro's privacy policy can be found at https://www.eltoro.com/privacy-policy/. In addition, El Toro's Privacy Rights Addendum for California Consumers can be found at https://www.eltoro.com/privacy-policy-ca-addendum/.

To opt-out, consumers should complete the form at https://www.eltoro.com/do-not-sell-my-personal-information/. Consumer may also call 855-935-8676 or send an email to privacy@eltoro.com.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Consumers should complete the form at https://www.eltoro.com/ca-resident-access-deletion-form/. Consumers may also call 855-935-8676 or send an email to privacy@eltoro.com.
Additional information about data collecting practices: 
No information provided.
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privacy [at] eltoro.com http://www.eltoro.com
e.Republic LLC
View Full Submission
Data Broker Name:
e.Republic LLC
Email Address:
Physical Address:
100 Blue Ravine Rd
Folsom, CA 95630
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers may request a copy of their data, opt out of the sale of their data, or request that their data is deleted by submitting their request online, https://erepublic.secure.force.com/PrivacyRequest/, or by calling (800)940-6039.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
6208.1(b) - We do not publicly post home addresses or telephone numbers on our websites.
6254.21(c)(1 – We do not publicly post home addresses or telephone numbers of elected or appointed officials on our websites.
Additional information about data collecting practices: 
Data is collected when consumers share their information at the time of registering with us through our websites, through telephone calls, and through the review of publicly listed information on government websites.
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privacy [at] erepublic.com https://www.erepublic.com/
Exact Customer
View Full Submission
Data Broker Name:
Exact Customer
Physical Address:
16 division street west
greenwich, CT 06830
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
on each of our landing pages, we provide the consumer the ability to opt out from receiving further correspondence from us. At the same time, there is a link in the footer of the landing pages which directs the consumer to our California Privacy Notice.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Both in the footer of our landing pages as well as a link in our California Privacy Notice can the consumer chose to add themselves to our Do Not Sell. We also provide a phone number which consumers can call to opt out as well.
Additional information about data collecting practices: 
No information provided.
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privacy [at] exactcustomer.com http://exactcustomer.com
Consumerbase LLC D/B/A Exact Data
View Full Submission
Data Broker Name:
Consumerbase LLC D/B/A Exact Data
Email Address:
Physical Address:
33 N. Dearborn Drive
Suite 200
chicago, IL 60602
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
By emailing privacy@exactdata.com or clicking on the "Do Not Sell My Personal Information" link on our website.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
By emailing privacy@exactdata.com or clicking on the "Do Not Sell My Personal Information" link on our website.
Additional information about data collecting practices: 
n/a
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privacy [at] exactdata.com http://www.exactdata.com
ExlService.com
View Full Submission
Data Broker Name:
ExlService.com
Email Address:
Physical Address:
24 Arnett Avenue
Suite 100
Lambertville, NJ 08530
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
A Consumer may contact us by email, toll free phone at 1-855-760-3562 or on the internet at https://www.exlservice.com/privacy-policy. Our privacy web page includes a Consumer Data Request From and “Do Not Sell My Data” Button.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Consumer may demand deletion of information posted online under Gov. Code section 6208.1(b) or 6254.21 (c)(1) formation by visiting our privacy policy page at https://www.exlservice.com/privacy-policy or by calling us toll-free number – 1-855-760-3562.
Additional information about data collecting practices: 
ExlService.com does not collect any data directly from consumers. RPM Direct is a reseller of FCRA regulated data and non FCRA regulated data provided by third party data providers.
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privacy [at] exlservice.com https://www.exlservice.com/privacy-policy
Eyeota Pte Ltd
View Full Submission
Data Broker Name:
Eyeota Pte Ltd
Email Address:
Physical Address:
12a Upper Circular Road
058410
Singapore
How a consumer may opt out of sale or submit requests under the CCPA: 
Instructions on how to opt out of sale or submit requests under the CCPA is available here:https://www.eyeota.com/how-to-opt-out.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Instructions on how individuals can request for deletion of information can be found here:https://www.eyeota.com/subject-access-request.
Additional information about data collecting practices: 
Eyeota's Privacy Center (https://www.eyeota.com/privacy-center) gives more information about how we manage our privacy compliance globally, highlight how we protect and manage personal data and provide details how you can exercise your rights as a data subject.
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privacy [at] eyeota.com https://eyeota.com
Ferreter Inc.
View Full Submission
Data Broker Name:
Ferreter Inc.
Email Address:
Physical Address:
233 WILSHIRE BLVD
Suite 350
SANTA MONICA, CA 90401
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
The process for opt out under CCPA is outlined on the company's website. Please click on the link below for detail:

https://www.ferret.ai/do-not-sell-my-info
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
The protected individual can demand deletion of information posted online. The process is explained in detail on the link below:

https://www.ferret.ai/do-not-sell-my-info
Additional information about data collecting practices: 
Ferreter Inc.'s data collecting practices are explained in detail in the Terms of Use and Data Privacy policies. Please click on links below for more detail:

https://www.ferret.ai/terms-of-use

https://www.ferret.ai/privacy-policy
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privacy [at] ferret.ai http://www.ferret.ai
Fifty Technology Ltd
View Full Submission
Data Broker Name:
Fifty Technology Ltd
Email Address:
Physical Address:
24 Hanover Square
4th Floor
London
W1S 1JD
United Kingdom
How a consumer may opt out of sale or submit requests under the CCPA: 
For details on our opt-out process, please refer to our privacy policy at https://fifty.io/privacy-policy.php
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
No information provided.
Additional information about data collecting practices: 
We work with data aggregators and collect personal information (cookie data and other online identifiers tied to PI)
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privacy [at] fifty.io http://fifty.io
Firefly Systems Inc.
View Full Submission
Data Broker Name:
Firefly Systems Inc.
Email Address:
Physical Address:
488 8th Street
San Francisco, CA 94103
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
A consumer may opt out of the sale of personal information or submit requests under the CCPA by emailing privacy@fireflyon.com or by completing the form at https://www.fireflyon.com/personal-information.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Firefly does not publicly post or display personal information of individuals online. For more information about Firefly’s privacy practices, see Firefly’s Privacy Policy at https://www.fireflyon.com/privacy-policy.
Additional information about data collecting practices: 
Additional information about Firefly’s data collecting practices can be found in Firefly’s Privacy Policy at https://www.fireflyon.com/privacy-policy.
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privacy [at] fireflyon.com https://www.fireflyon.com/
Focus USA
View Full Submission
Data Broker Name:
Focus USA
Email Address:
Physical Address:
95 North State Route 17 Suite 109
Paramus, NJ 07652
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
https://www.focus-usa.com/california-consumer-privacy-act-ccpa-opt-out/
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
https://www.focus-usa.com/california-consumer-privacy-act-ccpa-opt-out/
Additional information about data collecting practices: 
No information provided.
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privacy [at] focus-usa.com https://www.focus-usa.com
FourLeaf LLC
View Full Submission
Data Broker Name:
FourLeaf LLC
Email Address:
Physical Address:
30 N. Gould Street, Suite 5479
Sheridan, WY 82801
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
A consumer may opt-out of sale or submit requests under the CCPA by following the instructions provided in our Privacy Policy which can be accessed at https://www.fourleafdata.com/privacy-policy/ or by emailing us at privacy@fourleafdata.com.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
A protected individual can demand deletion of information posted online by emailing privacy@fourleafdata.com.
Additional information about data collecting practices: 
Additional information about our data collecting practices can be found in our Privacy Policy which can be accessed at https://www.fourleafdata.com/privacy-policy/.
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privacy [at] fourleafdata.com https://www.fourleafdata.com/
Foursquare Labs, Inc.
View Full Submission
Data Broker Name:
Foursquare Labs, Inc.
Email Address:
Physical Address:
50 W 23rd Street, 8th Floor
New York, NY 10010
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers can learn how to exercise their privacy rights with Foursquare, including the rights to access, deletion and opting out of sale, by visiting "Your Privacy Choices" maintained on the Foursquare website at: https://foursquare.com/products/your-privacy-choices/. If consumers wish to opt-out of sale, they can submit their request by visiting: https://foursquare.com/data-requests/. Consumers may also submit general privacy requests via webform maintained on Foursquare's website at: https://foursquare.atlassian.net/servicedesk/customer/portal/25.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
An individual may contact us to demand deletion of information posted on our websites or apps by contacting us via webform maintained on Foursquare's website at: https://foursquare.atlassian.net/servicedesk/customer/portal/25.
Additional information about data collecting practices: 
As a company with a long history of consumer apps, Foursquare is dedicated and has a strong core belief in protecting the privacy of consumers.
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privacy [at] foursquare.com http://www.foursquare.com
Fraiser LLC
View Full Submission
Data Broker Name:
Fraiser LLC
Email Address:
Physical Address:
80 M Street, Southeast
c/o Fraiser
Washington, DC 20003
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers may manage their data management preferences through Fraiser’s comprehensive privacy center: www.fraiser.org/ccpa
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Consumers may manage their data management preferences through Fraiser’s comprehensive privacy center: www.fraiser.org/ccpa
Additional information about data collecting practices: 
Fraiser’s data collection and management practices can be located by visiting www.fraiser.org/privacy-policy
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privacy [at] fraiser.org http://www.fraiser.org
FullContact
View Full Submission
Data Broker Name:
FullContact
Email Address:
Physical Address:
Suite 3-163; Circa Building, 1615 Platte St
Denver, CO 80202
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers can opt out of sale or submit requests under the CCPA via our website at https://platform.fullcontact.com/claim. Consumers can also opt out by emailing privacy@fullcontact.com
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
FullContact does not have a platform that allows information to be posted online
Additional information about data collecting practices: 
FullContact complete privacy policy can be found here https://www.fullcontact.com/privacy/
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Privacy [at] fullcontact.com https://www.fullcontact.com/
Geranium Data
View Full Submission
Data Broker Name:
Geranium Data
Email Address:
Physical Address:
651 N Broad St, Ste 205 #4103
Middletown, DE 19709
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers may contact us at privacy@geraniumdata.com or use the links on our privacy policy pages.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Consumers may contact us at privacy@geraniumdata.com or use the links on our privacy policy pages.
Additional information about data collecting practices: 
The Geranium Data privacy policy is available here: https://geraniumdata.com/privacy-policy/
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privacy [at] geraniumdata.com http://geraniumdata.com
Gravy Analytics, Inc.
View Full Submission
Data Broker Name:
Gravy Analytics, Inc.
Physical Address:
45610 Woodland Rd.
Suite 100
Sterling, VA 20166
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
For any requests related to the CCPA, a protected individual may contact us by any of the following mechanisms:

1) Emailing us at privacy@gravyanalytics.com; or
2) Calling the following toll-free number: 1-855-545-5623

In addition, a consumer may opt-out of the sale of their personal information by filling out Gravy's Opt-Out and Do not Sell form, available at: https://gravyanalytics.com/opt-out-form/. The form provides instructions for a consumer to identify their Mobile Advertiser Id (this is the ID Gravy Analytics utilizes in its provision of data services). Upon receipt of an opt-out request, Gravy Analytics will remove all data in our data sets related to such Mobile Advertiser Id.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
A protected individual may submit a deletion request by:

1) Emailing us at privacy@gravyanalytics.com;
2) Calling the following toll-free number: 1-855-545-5623; or
3) Submitting the Opt-Out and Do not Sell form (available at, https://gravyanalytics.com/opt-out-form/)
Additional information about data collecting practices: 
Gravy Analytics takes privacy seriously. Gravy Analytics sources data from third party data providers. All of our third data providers are appropriately vetted, required to complete a privacy questionnaire, and contractually represent and warrant they have complied with all applicable laws as it relates to their collection, use, and transfer of consumer personal information. Please visit our Privacy Policy at http://docs.gravyanalytics.com/privacypolicy.html and our California Resident's Notice at http://docs.gravyanalytics.com/privacypolicy_ca.html to learn more about our privacy practices.
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privacy [at] gravyanalytics.com https://gravyanalytics.com/
GrayHair Software, LLC
View Full Submission
Data Broker Name:
GrayHair Software, LLC
Physical Address:
1 SE Ocean Blvd
Stuart, FL 34994
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Send an email to privacy@grayhairsoftware.com and request a deletion request form. Fill out the form and return it to privacy@grayhairsoftware.com. Once identity is validated, any information will be removed.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
This does not apply to us.
Additional information about data collecting practices: 
No information provided.
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Privacy [at] grayhairsoftware.com http://www.grayhairsoftware.com
Growbots Inc.
View Full Submission
Data Broker Name:
Growbots Inc.
Email Address:
Physical Address:
1015 Fillmore St. PMB 18339
San Francisco, CA 94115
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
A consumer may submit requests under the CCPA to opt out of sale by filling up the form: https://www.growbots.com/do-not-sell-my-info/ and verifying the email. The form is also accessible in the "Do Not Sell My Information" section at Growbots' website
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
An individual can contact us at privacy@growbots.com. If individual wishes to request deleting all information (including email), we will not be able to keep a record of the opt-out preference and may add this information to our database again.
Additional information about data collecting practices: 
Comprehensive information in this respect is available in our Privacy Policy (https://www.growbots.com/privacy/).
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privacy [at] growbots.com http://growbots.com
Halfspace
View Full Submission
Data Broker Name:
Halfspace
Email Address:
Physical Address:
6th Floor
25 Farringdon Street
London
EC4A 4AB
United Kingdom
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers may email privacy@halfspace.co.uk with requests, and they may also opt out of cookie and other ID-based data collection at https://optout.networkadvertising.org/?c=1 (the DMP that Halfspace uses for our data broker activities in Lotame, which participates in the Network Advertising Initiative).
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Halfspace doesn’t control websites where we post information about consumers. However, if a consumer has any request for us, they can email privacy@halfspace.co.uk.
Additional information about data collecting practices: 
Halfspace is a marketing agency and a data processor for our clients, the data controllers. We help them to use data platforms to collect consumer data. The specific data that we broker is collected using Lotame DMP (data management platform), with Lotame tags on our clients’ sites. Only users who give consent through a CMP (consent management platform) will have data collected via cookies and similar technologies. The data that we broker is aggregated in Lotame Data Exchange and does not contain personally identifiable information such as name, date of birth or email. More detail here: https://halfspace.co.uk/halfspace-processor-privacy-policy/
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privacy [at] halfspace.co.uk http://www.halfspace.co.uk
HEALTHCARE, INC.
View Full Submission
Data Broker Name:
HEALTHCARE, INC.
Email Address:
Physical Address:
3401 N Miami Avenue, Suite 205
Miami, FL 33127
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
We have enabled an online form at our website to submit CCPA Data Disclosure and Deletion requests (https://www.healthcare.com/data-request/request-form)

As a secondary method we have enable communication trough our email address info@healthcare.com
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
We have enabled an online form at our website to submit CCPA Data Disclosure and Deletion requests (https://www.healthcare.com/data-request/request-form)

As a secondary method we have enable communication trough our email address info@healthcare.com
Additional information about data collecting practices: 
healthcare.com uses personal data that is voluntarily provided to help consumers find insurance plans, including by connecting them with insurance agents.
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privacy [at] healthcare.com https://www.healthcare.com/
Fyllo
View Full Submission
Data Broker Name:
Fyllo
Email Address:
Physical Address:
845 W. Washington Boulevard
3rd floor
Chicago, IL 60670
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Our privacy policy provides users the ability to request a review, update/change to or opt-out from the sale or use of personal information via email (privacy@hellofyllo.com) or by clicking on an opt out link within the body of our privacy policy found here: https://hellofyllo.com/privacy-policy/
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
Our privacy policy enables a user to request the deletion of their information by sending an email to privacy@hellofyllo.com
Additional information about data collecting practices: 
Fyllo collects information in three ways: information you give to us, information that we gather from your use of our Service, and information obtained from third parties, each as more specifically described below. The information we collect is comprised of both “Personal Information” and “Non-Personal Information.” Information collected through use of our Services includes: Location information such as your geolocation when you use our Services from a mobile device and/or mobile application. We also may ask you to manually provide precise location information or to enable your mobile device to send us precise location information. Device information such as your hardware model, operating system, operating system version, mobile device type, unique identifiers from your computer or mobile device, application download information, and/or IP address. Computer or browser information such as your system activity, the domain name of the web site from which you linked to our Services, the time and duration of your use of our Services and any queries, browser type, and browser language. Where the law permits, we may also obtain information from other sources and combine that with information we collect through our Services. For example, we might obtain information from data providers and advertising service providers, including assumed demographics and interests, and data about your engagement with certain ads. The information we obtain from these sources is always de-identified prior to our receipt of such information.
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privacy [at] hellofyllo.com http://www.hellofyllo.com
HERE North America LLC
View Full Submission
Data Broker Name:
HERE North America LLC
Email Address:
Physical Address:
425 W Randolph Street
Chicago, IL 60606
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
A consumer may opt out of sale or submit requests under the CCPA by accessing our webform at https://legal.here.com/privacy/rights, by email at CAprivacy@here.com, or by phone at 1-833-721-0735 . Additional information related to our sale opt out practices is available at https://legal.here.com/privacy/do-not-sell.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
An individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1) by submitting the request to CAprivacy@here.com, or by accessing our webform at https://legal.here.com/privacy/rights.
Additional information about data collecting practices: 
No information provided.
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privacy [at] here.com http://www.here.com
Hunter Web Services Inc
View Full Submission
Data Broker Name:
Hunter Web Services Inc
Email Address:
Physical Address:
2810 N Church St #50754
Wilmington, DE 19802-4447
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Consumers can opt-out of the sale of their personal information at https://hunter.io/claim?ref=donotsell, or they may contact us at our toll-free telephone number +1 844 940 0955, or by email at privacy@hunter.io.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
These code sections relate to legal protections for government officials and victims of domestic violence, sexual assault, and stalking who would like their personal contact information removed from being posted publicly on the internet. These codes do not apply to Hunter’s website. However, if a consumer believes that they require special protection, please go to https://oag.ca.gov/privacy/special-protection.
Additional information about data collecting practices: 
Hunter collects business-related data such as names, professional email addresses, social network URLs and job titles exclusively on public web pages thanks to web crawlers. Hunter follows the robots.txt standard used by popular search engines to let webmasters give specific instructions on how they want crawlers to operate on their website. The data collected on public web pages is used by our customers to discover relevant contacts within companies. For more information, please read our Privacy Policy: https://hunter.io/privacy-policy.
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privacy [at] hunter.io https://hunter.io/
Hybrid Theory
View Full Submission
Data Broker Name:
Hybrid Theory
Email Address:
Physical Address:
14 E 4th Street, New York
New York 10012, USA
New York, NY 10012
United States
How a consumer may opt out of sale or submit requests under the CCPA: 
Through contacting privacy@hybridtheory.com through our website, or, to opt out of cookies information used for online advertising (the only data Hybrid Theory 'sell'), by clicking on the Opt Out link on our website. We have a CCPA-compliant cookie banner in place that will include a Do Not Sell My Personal Information button and have implemented a specific Do Not Sell My Personal Information link on our website.
How a protected individual can demand deletion of information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1): 
No information posted online under Gov. Code sections 6208.1(b) or 6254.21(c)(1) (this relates to government and other public sector individuals’ information being posted online).
Additional information about data collecting practices: 
Hybrid Theory makes the complex simple by delivering business growth for brands and agencies as a trusted digital services partner, that powers smarter data-driven advertising through the best combinations of technology and talent. The only personal information of consumers with whom we do not have a direct relationship with that we collect or sell is browsing history and interests as collected by cookies on certain publisher websites, and which we share with our advertising partners.
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privacy [at] hybridtheory.com https://www.hybridtheory.com