Attorney General Becerra Issues Statement on Day One of CCPA Enforcement: Know Your Responsibilities

Statute took effect on January 1, 2020 and enforcement begins July 1, 2020 

SACRAMENTO – California Attorney General Xavier Becerra today issued the following statement as he begins the first day of enforcement of the California Consumer Privacy Act (CCPA), a groundbreaking data privacy law. The CCPA, which went into effect this year, provides consumers with access to and control over their personal information.

“Today we begin enforcement of the California Consumer Privacy Act (CCPA), a first-of-its-kind data privacy law in America,” said Attorney General Becerra. “We encourage every Californian to know their rights to internet privacy and every business to know its responsibilities. The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information’. Click on it. Remember, it’s your data. You now get to control how it’s used or sold.”

Yesterday, Attorney General Becerra provided consumers with tips and information on how to utilize their data privacy rights under the CCPA. To report a violation of the CCPA to the Attorney General, consumers may submit a complaint online at www.oag.ca.gov/report.

A sharable graphic on how consumers can exercise their CCPA rights is available here.