Attorney General Bonta Warns Against Illegal Price Gouging Following Expanded Storm Relief

Monday, March 13, 2023
Contact: (916) 210-6000,

OAKLAND — California Attorney General Rob Bonta today issued a consumer alert following the Governor’s declaration of a state of emergency amidst the ongoing series of storms set to continue through mid-March. The proclaimed state of emergency expands storm response and relief efforts in six additional counties including Calaveras, Del Norte, Glenn, Kings, San Benito, and San Joaquin. In today’s alert, Attorney General Bonta urges Californians to take precautions to stay safe during the storms and reminds them that price gouging during a state of emergency is illegal under Penal Code Section 396.

“Californians have remained resilient as they recover from the devastating series of storms battering our communities,” said Attorney General Bonta. “As the state continues to work around the clock to expand relief, I want to remind businesses that price gouging during a state of emergency is illegal. If you believe you are being overcharged for essential supplies or have information on potential price gouging, I urge you to report it to your local authorities or to my office at”

California law generally prohibits charging a price that exceeds, by more than 10%, the price of an item before a state or local declaration of emergency. For any item a seller only began selling after an emergency declaration, the law generally prohibits charging a price that exceeds the seller's cost of the item by more than 50%. This law applies to those who sell food, emergency supplies, medical supplies, building materials, and gasoline. The law also applies to repair or reconstruction services, emergency cleanup services, certain transportation services, freight and storage services, hotel accommodations, and rental housing. Exceptions to this prohibition exist if, for example, the price of labor, goods, or materials has increased for the business.  

Violators of the price gouging statute are subject to criminal prosecution that can result in a one-year imprisonment in county jail and/or a fine of up to $10,000. Violators are also subject to civil enforcement actions including civil penalties of up to $2,500 per violation, injunctive relief, and mandatory restitution. The Attorney General and local district attorneys can enforce the statute. 

For additional information on price gouging, please see

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