Go to the following link: https://www.fourthwall.tv/privacy-fourthwall
See the "Information We Collect" and the "How We Use Information We Collect" sections.
Following is what is contained in those sections:
FourthWall offers its Reveal Portfolio and related services that allow our business customers to understand and analyze television, cable, satellite, broadcast, and device viewership data and extract meaningful insights (the “Reveal Portfolio”). Our Reveal Portfolio and related services include the provision of demographic data about individual viewers, data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements. This Privacy Notice describes how FourthWall (“our,” “we”) collects, uses, and shares personal information via its Reveal Portfolio and related services (our” Services”) and the rights you may have regarding the same.
We collect information you choose to give our third-party partners and other information that may be automatically collected from your use of our Services, including from your device. We use that information to operate our business, and for a variety of other purposes set forth below.
INFORMATION WE COLLECT
To provide our Services, we collect data by which you may be personally identified. We may also collect information about the devices and equipment you use to access our Services, including usage data.
We collect your personal information from a variety of sources, including:
- Automatically as you utilize the Services.
- From third parties, including analytics providers, data brokers, and online and broadcast distributors and providers of video and television content.
- From our business customers.
Information we collect from third party sources.
We may collect additional information from third-parties. These third parties may provide us information both in connection with our Services and through tools they use to collect information about you when you use our Services. The information they collect may be associated with your personal information or they may collect information about your online activities over time. With respect to our Services our business customers may use this information to provide you with interest-based advertising or other targeted content, and for other purposes (such as to better understand our Services’ audience).
Services Related Data Collection.
In connection with our offer and provision of our Services to our business customers, we may collect information from third parties including:
Television, cable, satellite, and broadcast companies. This information includes:
What television programs are being watched in your home.
What time, and for how long, those programs are watched.
Demographic information services / data brokers. This information includes:
Information about the ages of the members of your household.
Information about household income.
Information about racial, ethnic, or religious background.
Information about gender, and the genders of other individuals in your household.
Information about your interests and preferences.
Other information that be available from such data broker services.
Online Activity/Data Brokers
Information regarding your use of online services through cookies, web beacons, and other automatically collected information. This data may include your IP address, date and time you access online services and the pages and content you access during your visit, websites that you link to or from, emails from us that you open, and the links you click on within those emails.
Information from your mobile device or your computer about how you interact with online services, including IP address, operating system, and browser type.
Information provided by our business customers.
In some cases, our business customers may directly provide information about individuals to our platform. We may process this data according to such customer’s instructions in that case.
HOW WE USE INFORMATION WE COLLECT
We may use data we collect for a variety of purposes, including the following (which includes activity on behalf of our business clients):
To provide our Reveal Portfolio to our business customers. We may provide our business customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other purposes permitted by law or to which you consent.
Please note that we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our Services, content, and our own marketing efforts.
