Data Broker Registration for Demandbase

An individual may provide their name, contact details, information about their job (like job title or the name of their employer), and other personal information directly to Demandbase when interacting with us or our services. We also may collect personal information about individuals through their device or browser while they are using or visiting our sites or services. This personal information may include IP address, device identifier, geographic location, or usage information such as authentication, analytics, and other information that allows Demandbase to provide them with a more personalized experience. In addition to personal information we collect from individuals, we may receive personal information about individuals from other sources and through our own research. We may receive personal information from Demandbase customers or subscribers/users. We may also receive personal information from third party partners, email campaigns and marketing partners. Such third party data may include company information, demographic information and personal information such as contact details. We collect personal information from a variety of publicly available and other sources, including • company websites • company blogs • non-confidential corporate records or reports (for example, government filings and commercial registers) • government publications • press releases • news articles • magazines • social media sites • other content published by or on behalf of a company or published by data brokers or third parties. We license data, including personal information, from third parties who license, sell or provide the data they have collected, including data brokers. From these third parties we obtain many categories of personal information related to where and how individuals do business. We do not intentionally collect sensitive personal information like health information, biometric data or credit card information from third parties. We may also generate or receive predictive data or inferences about business users such as account characteristics, interests or business buying behavior.