60 Day Notice 2016-01558

Withdraw Notice Add a Complaint Add a Settlement Add a Judgment

AG Number: 
2016-01558
Notice PDF: 
PDF icon 2016-01558.pdf
Date Filed: 
12/22/2016
Noticing Party: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Ryan Hoffman
Alleged Violators: 
Water Pure, Inc., individually and doing business as Purity Products
Chemicals: 
Cadmium
Lead and lead compounds
Source: 
Dietary Supplements

60-Day Notice Document

Civil Complaint
AG Number:
2016-01558
Complaint PDF: 
PDF icon 2016-01558C4636.pdf
Date Filed:
03/06/2017
Case Name: 
Environmental Research Center, Inc. v. Water Pure Inc.
Court Name: 
Alameda County Superior Court
Court Docket Number: 
RG17852042
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Ryan Hoffman
Michael Freund
Defendant: 
Water Pure, Inc., individually and doing business as Purity Products
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Declaratory Relief
Contact Name: 
Ryan Hoffman
Contact Organization: 
Michael Freund & Associates
Email Address:
rrhoffma@gmail.com
Address: 
1919 Addison Street, Suite 105
City, State, Zip:
Berkeley, CA 94704
Phone Number:
(510) 540-1992
Settlement
AG Number:
2016-01558
Settlement PDF: 
PDF icon 2016-01558S5627.pdf
Settlement Date:
03/15/2017
Case Name: 
Environmental Research Center, Inc. v. Water Pure Inc.
Court Name: 
Alameda County Superior Court
Court Docket Number: 
RG17852042
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Ryan Hoffman
Michael Freund
Defendant: 
Water Pure, Inc., individually and doing business as Purity Products
Injunctive Relief: 
Beginning thirty days after the effective date of the consent judgment, Water Pure, Inc. dba Purity Products shall be permanently enjoined from manufacturing for sale in the State of California, distributing into the State of California, or directly selling in the State of California, any product covered by the consent judgment which exposes a person to more than 0.5 micrograms of lead per day and/or more than 4.1 micrograms of cadmium per day unless it meets the warning requirements under section 3.2 of the consent judgment.
*Non-Contingent Civil Penalty:
$ 15,444.00
Attorney(s) Fees and Costs:
$ 22,973.00
Payment in Lieu of Penalty:
$ 11,583.00  (Based on a review of past years’ actual budgets, ERC is providing the following list of activities ERC engages in to protect California consumers through Proposition 65 citizen enforcement, along with a breakdown of how ASP funds will be utilized to facilitate those activities: (1) ENFORCEMENT (65-80%): obtaining, shipping, analyzing, and testing dietary supplement products that may contain lead and/or cadmium and are sold to California consumers. This work includes continued monitoring and enforcement of past consent judgments and settlements to ensure companies are in compliance with their obligations thereunder, with a specific focus on those judgments and settlements concerning lead and/or cadmium. This work also includes investigation of new companies that ERC does not obtain any recovery through settlement or judgment; (2) VOLUNTARY COMPLIANCE PROGRAM (10-20%): maintaining ERC’s Voluntary Compliance Program by acquiring products from companies, developing and maintaining a case file, testing products from these companies, providing the test results and supporting documentation to the companies, and offering guidance in warning or implementing a self-testing program for lead and/or cadmium in dietary supplement products; and (3) “GOT LEAD” PROGRAM (up to 5%): maintaining ERC’s “Got Lead?” Program which reduces the numbers of contaminated products that reach California consumers by providing access to free testing for lead in dietary supplement products (Products submitted to the program are screened for ingredients which are suspected to be contaminated, and then may be purchased by ERC, catalogued, sent to a qualified laboratory for testing, and the results shared with the consumer that submitted the product). ERC shall be fully accountable in that it will maintain adequate records to document and will be able to demonstrate how the ASP funds will be spent and can assure that the funds are being spent only for the proper, designated purposes described in this Consent Judgment. ERC shall provide the Attorney General, within thirty days of any request, copies of documentation demonstrating how such funds have been spent. )
Total Payments:
$ 50,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Ryan Hoffman
Contact Organization: 
Michael Freund & Associates
Email Address:
rrhoffma@gmail.com
Address: 
1919 Addison Street, Suite 105
City, State, Zip:
Berkeley, CA 94704
Phone Number:
(510) 540-1992
Judgment
AG Number:
2016-01558
Judgment PDF: 
PDF icon 2016-01558J3498.pdf
Judgment Date:
06/13/2017
Settlement reported to AG: 
Wed, 03/15/2017
Case Name: 
Environmental Research Center, Inc. v. Water Pure Inc.
Court Name: 
Alameda County Superior Court
Court Docket Number: 
RG17852042
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Ryan Hoffman
Michael Freund
Defendant: 
Water Pure, Inc., individually and doing business as Purity Products
Injunctive Relief: 
Beginning thirty days after the effective date of the consent judgment, Water Pure, Inc. dba Purity Products shall be permanently enjoined from manufacturing for sale in the State of California, distributing into the State of California, or directly selling in the State of California, any product covered by the consent judgment which exposes a person to more than 0.5 micrograms of lead per day and/or more than 4.1 micrograms of cadmium per day unless it meets the warning requirements under section 3.2 of the consent judgment.
*Non-Contingent Civil Penalty:
$ 15,444.00
Attorney(s) Fees and Costs:
$ 22,973.00
Payment in Lieu of Penalty:
$ 11,583.00  (Based on a review of past years’ actual budgets, ERC is providing the following list of activities ERC engages in to protect California consumers through Proposition 65 citizen enforcement, along with a breakdown of how ASP funds will be utilized to facilitate those activities: (1) ENFORCEMENT (65-80%): obtaining, shipping, analyzing, and testing dietary supplement products that may contain lead and/or cadmium and are sold to California consumers. This work includes continued monitoring and enforcement of past consent judgments and settlements to ensure companies are in compliance with their obligations thereunder, with a specific focus on those judgments and settlements concerning lead and/or cadmium. This work also includes investigation of new companies that ERC does not obtain any recovery through settlement or judgment; (2) VOLUNTARY COMPLIANCE PROGRAM (10-20%): maintaining ERC’s Voluntary Compliance Program by acquiring products from companies, developing and maintaining a case file, testing products from these companies, providing the test results and supporting documentation to the companies, and offering guidance in warning or implementing a self-testing program for lead and/or cadmium in dietary supplement products; and (3) “GOT LEAD” PROGRAM (up to 5%): maintaining ERC’s “Got Lead?” Program which reduces the numbers of contaminated products that reach California consumers by providing access to free testing for lead in dietary supplement products (Products submitted to the program are screened for ingredients which are suspected to be contaminated, and then may be purchased by ERC, catalogued, sent to a qualified laboratory for testing, and the results shared with the consumer that submitted the product). ERC shall be fully accountable in that it will maintain adequate records to document and will be able to demonstrate how the ASP funds will be spent and can assure that the funds are being spent only for the proper, designated purposes described in this Consent Judgment. ERC shall provide the Attorney General, within thirty days of any request, copies of documentation demonstrating how such funds have been spent. )
Total Payments:
$ 50,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Ryan Hoffman
Contact Organization: 
Michael Freund & Associates
Email Address:
rrhoffma@gmail.com
Address: 
1919 Addison Street, Suite 105
City, State, Zip:
Berkeley, CA 94704
Phone Number:
(510) 540-1992

* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.