60 Day Notice 2022-00223

AG Number: 
2022-00223
Notice PDF: 
Date Filed: 
02/03/2022
Noticing Party: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law, LLP
Alleged Violators: 
Seed Beauty, LLC
Ulta Beauty, Inc.
Ulta Salon Cosmetics & Fragrance, Inc.
Ulta Beauty Credit Services Corporation
Chemicals: 
Asbestos
Source: 
Colourpop Eyeshadow including but not limited to ColourPop Exes and Oh’s Pressed Powder Eyeshadow Palette
Comments: 
This notice amends the first amended notice of violation AG 2021-03006 dated December 9, 2021. This amendment includes supplemental supporting documents for the named products.

60-Day Notice Document

Civil Complaint
AG Number:
2022-00223
Complaint PDF: 
Date Filed:
05/04/2022
Case Name: 
EHA v. Seed Beauty, LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
22CV010833
Plaintiff: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law, LLP
Defendant: 
SEED BEAUTY, LLC
ULTA BEAUTY, INC.
ULTA BEAUTY CREDIT SERVICES CORPORATION
ULTA SALON COSMETICS & FRAGRANCE, INC.
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Contact Name: 
Natalie Palmberg
Contact Organization: 
Entorno Law, LLP
Email Address:
Address: 
225 Broadway, Ste 2100
City, State, Zip:
San Diego, CA 92101
Phone Number:
(619) 629-0531
Settlement
AG Number:
2022-00223
Settlement PDF: 
Settlement Date:
02/09/2023
Case Name: 
EHA v. Seed Beauty LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
22CV010833
Plaintiff: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law, LLP
Defendant: 
Seed Beauty, LLC
Ulta Beauty, Inc.
Ulta Beauty Credit Services Corporation
Ulta Salon Cosmetics & Fragrance, Inc.
Injunctive Relief: 
reformulation
*Non-Contingent Civil Penalty:
$ 12,500.00
Attorney(s) Fees and Costs:
$ 112,500.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 125,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Jordyn Naylor
Contact Organization: 
Entorno Law, LLP
Email Address:
jordyn@entornolaw.com
Address: 
225 Broadway STE 1900
City, State, Zip:
San Diego, CA 92101
Phone Number:
(619) 629-0531


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.