60 Day Notice 2023-03678

Withdraw Notice Add a Complaint Add a Settlement Add a Judgment

AG Number: 
2023-03678
Notice PDF: 
PDF icon 2023-03678.pdf
Date Filed: 
11/21/2023
Noticing Party: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Lozeau Drury LLP
Alleged Violators: 
Prime Hydration LLC
Chemicals: 
Lead and lead compounds
Mercury and mercury compounds
Source: 
Dietary supplements

60-Day Notice Document

Civil Complaint
AG Number:
2023-03678
Complaint PDF: 
PDF icon 2023-03678C0044.pdf
Date Filed:
08/27/2025
Case Name: 
Environmental Research Center, Inc. vs. Prime Hydration LLC
Court Name: 
Alameda County Superior Court - Hayward
Court Docket Number: 
25CV139744
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Lozeau Drury LLP
Defendant: 
Prime Hydration LLC
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Injunctive and Declaratory Relief
Contact Name: 
Richard Drury
Contact Organization: 
Lozeau Drury LLP
Email Address:
myra.heptinstall@erc501c3.org
Address: 
1939 Harrison Street, Ste 150
City, State, Zip:
Oakland, CA 94612
Phone Number:
(619) 500-3090
Comments: 
This Complaint also includes AG numbers 2023-03402 and 2024-01268.
Settlement
AG Number:
2023-03678
Settlement PDF: 
PDF icon 2023-03678S6185.pdf
Settlement Date:
10/08/2025
Case Name: 
Environmental Research Center, Inc. vs. Prime Hydration LLC
Court Name: 
Alameda County Superior Court - Hayward
Court Docket Number: 
25CV139744
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Lozeau Drury LLP
Defendant: 
Prime Hydration LLC
Injunctive Relief: 
Beginning on the Effective Date, Prime shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day and any Mercury Covered Product that exposes a person to a “Daily Mercury Exposure Level” of more than 0.3 micrograms of mercury per day unless it meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 35,000.00
Attorney(s) Fees and Costs:
$ 115,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 150,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Richard Drury
Contact Organization: 
Lozeau Drury LLP
Email Address:
myra.heptinstall@erc501c3.org
Address: 
1939 Harrison Street, Ste 150
City, State, Zip:
Oakland, CA 94612
Phone Number:
(510) 836-4200
Comments: 
This Settlement also includes AG number 2023-03402 and 2024-01268.

* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.