60 Day Notice 2024-03147

AG Number: 
2024-03147
Notice PDF: 
Date Filed: 
07/24/2024
Noticing Party: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law LLP
Alleged Violators: 
The Clorox Company
Renew Life Formulas, LLC
Everest Neocell LLC
Nutranext Business, LLC
Vitamin Shoppe Procurement Services, LLC
Chemicals: 
Lead
Source: 
NeoCell Marine Collagen Powder with Beauty Blend
Comments: 
This notice amends the original notice of violation AG No. 2023-04006. This notice serves CEOs for all entities listed.

60-Day Notice Document

Civil Complaint
AG Number:
2024-03147
Complaint PDF: 
Date Filed:
10/09/2024
Case Name: 
EHA v. The Clorox Company
Court Name: 
Alameda County Superior Court
Court Docket Number: 
24CV095192
Plaintiff: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law LLP
Defendant: 
The Clorox Company
Renew Life Formulas, LLC
Everest Neocell LLC
Nutranext Business, LLC
Vitamin Shoppe Procurement Services, LLC
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Contact Name: 
Jessica Lefford
Contact Organization: 
Entorno Law LLP
Email Address:
Address: 
225 Broadway, 2100
City, State, Zip:
SAN DIEGO, CA 92101
Phone Number:
(619) 629-0527
Settlement
AG Number:
2024-03147
Settlement PDF: 
Settlement Date:
03/10/2025
Case Name: 
EHA v. The Clorox Company
Court Name: 
Alameda County Superior Court
Court Docket Number: 
24CV095192
Plaintiff: 
Environmental Health Advocates, Inc.
Plaintiff Attorney: 
Entorno Law LLP
Defendant: 
The Clorox Company
Injunctive Relief: 
Reformulation and Warnings
*Non-Contingent Civil Penalty:
$ 5,000.00
Attorney(s) Fees and Costs:
$ 53,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 58,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Jessica Lefford
Contact Organization: 
Entorno Law LLP
Email Address:
jessica@entornolaw.com
Address: 
225 Broadway, 2100
City, State, Zip:
SAN DIEGO, CA 92101
Phone Number:
(619) 629-0527


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.