60 Day Notice 2020-00090

AG Number: 
2020-00090
Notice PDF: 
Date Filed: 
01/14/2020
Noticing Party: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Alleged Violators: 
Blu Frog Marketing, LLC, formerly known as The Limu Company, LLC, individually and dba LIMU
ARIIX LLC, individually and dba LIMU
ARIIX Holdings, LLC, individually and dba LIMU
ARIIX International, Inc., individually and dba LIMU
Chemicals: 
Lead and lead compounds
Source: 
Dietary supplement

60-Day Notice Document

Corrected Settlement
AG Number:
2020-00090
Settlement PDF: 
Settlement Date:
06/01/2020
Case Name: 
Environmental Research Center Inc v ARIIS LLC, et al
Court Name: 
Out of Court Settlement
Court Docket Number: 
N/A
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Charles Poss
Defendant: 
ARIIX LLC, including but not limited to in its capacity dba LIMU
Injunctive Relief: 
3.1 Beginning on the Effective Date, ARIIX shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day unless it meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 13,074.00
Attorney(s) Fees and Costs:
$ 6,926.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 20,000.00
Will settlement be submitted to court?
No
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center, Inc.
Email Address:
charles.poss@erc501c3.org
Address: 
3111 Camino Del Rio North, Suite 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090
Corrected Settlement
AG Number:
2020-00090
Settlement PDF: 
Settlement Date:
06/01/2020
Case Name: 
Environmental Research Center, Inc. v ARIIX LLC, et al.
Court Name: 
Out of Court Settlement
Court Docket Number: 
N/A
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Charles Poss
Defendant: 
ARIIX LLC, including but not limited to in its capacity dba LIMU
Injunctive Relief: 
3.1 Beginning on the Effective Date, ARIIX shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day unless it meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 13,074.00
Attorney(s) Fees and Costs:
$ 6,925.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 19,999.00
Will settlement be submitted to court?
No
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center, Inc.
Email Address:
charles.poss@erc501c3.org
Address: 
3111 Camino Del Rio North, Suite 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090
Settlement
AG Number:
2020-00090
Settlement PDF: 
Settlement Date:
06/01/2020
Case Name: 
Environmental Research Center Inc v ARIIX LLC, et al.
Court Name: 
Out of Court Settlement
Court Docket Number: 
NA
Plaintiff: 
Environmental Research Center, Inc.
Defendant: 
Charles Poss
Injunctive Relief: 
3.1 Beginning on the Effective Date, ARIIX shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day unless it meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 13,074.00
Attorney(s) Fees and Costs:
$ 6,926.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 20,000.00
Will settlement be submitted to court?
No
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center, Inc.
Email Address:
charles.poss@erc501c3.org
Address: 
3111 Camino Del Rio North, Suite 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.