60 Day Notice 2021-02900

AG Number: 
2021-02900
Notice PDF: 
Date Filed: 
11/23/2021
Noticing Party: 
Chemical Toxin Working Group Inc.
Plaintiff Attorney: 
Poulsen Law P.C.
Alleged Violators: 
PurpleRock Capital Partners LLC
PurpleRock BioSchwartz Opco LLC
Amazon.com, Inc.
Amazon.com Services LLC
Walmart, Inc.
Wal-mart Stores East, LP
The Kroger Co.
Vitacost.com, Inc.
iHerb, LLC
Chemicals: 
Lead
Source: 
BioSchwartz Greens Superfood + Prebiotic, Probiotic & Digestive Enzymes 30 servings 6.7 Oz

60-Day Notice Document

Corrected Settlement
AG Number:
2021-02900
Settlement PDF: 
Settlement Date:
10/12/2022
Case Name: 
CTWG/HLF v PurpleRock
Court Name: 
Out of court settlement
Court Docket Number: 
None
Plaintiff: 
Chemical Toxin Working Group Inc.
Plaintiff Attorney: 
Poulsen Law P.C.
Defendant: 
PurpleRock BioSchwartz Opco LLC
Injunctive Relief: 
2.1. Beginning as of the Compliance Date, Company shall not sell in the State of California or “Distribute into the State of California,” any Covered Product or Reformulated Covered Product that exposes a person to a “Daily Lead Exposure Level” to more than 0.5 micrograms of lead per day, unless it meets the warning requirements in accordance with Sections 2.3 to 2.5.
*Non-Contingent Civil Penalty:
$ 25,000.00
Attorney(s) Fees and Costs:
$ 100,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 125,000.00
Will settlement be submitted to court?
No
Contact Name: 
Aida Poulsen
Contact Organization: 
Poulsen Law P.C.
Email Address:
ap@poulsenlaw.org
Address: 
282 11TH AVE Suite 2612
City, State, Zip:
NEW YORK, NY 100011278
Phone Number:
646-776-5999
Settlement
AG Number:
2021-02900
Settlement PDF: 
Settlement Date:
10/12/2022
Case Name: 
Chemical Toxin Working Group v PurpleRock BioSchwartz Opco
Court Name: 
Out of court settlement
Court Docket Number: 
000
Plaintiff: 
Chemical Toxin Working Group Inc.
Plaintiff Attorney: 
Poulsen Law P.C.
Defendant: 
PurpleRock BioSchwartz Opco LLC
Injunctive Relief: 
2.1. Beginning as of the Compliance Date, Company shall not sell in the State of California or “Distribute into the State of California,” any Covered Product or Reformulated Covered Product that exposes a person to a “Daily Lead Exposure Level” (as defined in Proposition 65 and under California law) of more than 0.5 micrograms of lead per day, unless it meets the warning requirements in accordance with Sections 2.3 to 2.5.  2.2. Reformulated Product(s); Testing; Daily Lead Exposure Level.  2.2.1. For purposes of determining if a warning is required pursuant to Section 2.3, the Company shall randomly select and test three (3) samples of the Covered Products from different lot numbers by Company (or, if fewer than 3 lots are available for testing, from as many lots as are available).  2.2.2. All testing pursuant to this Agreement shall be performed using a laboratory method that complies with the performance and quality control factors appropriate for the method used, including limit of detection, limit of quantification, accuracy, and precision and meets the following criteria:  Gas Chromatography Mass Spectroscopy, achieving a limit of detection of less than or equal to 40 parts per billion, or any other testing method subsequently agreed upon in writing by the Parties.  2.2.3. All testing pursuant to this Agreement shall be performed by an independent third party laboratory accredited to perform lead testing using the methodology in Section 2.2.2. Testing shall be performed prior to Company’s first distribution into California or sale in California of any Reformulated Product, manufactured or purchased by Company after the Compliance Date, and testing shall continue at least once per year thereafter for as long as Company sells the Covered Product, unless the latter test negative for three consecutive years.   2.2.4. The testing requirements of Section 2.2 do not apply to any of the Covered Products for which the Company has provided a warning as specified in Section 2.3 to Section 2.8. 2.3. A clear and reasonable exposure warning must be provided for all Covered Products violative of section 2.1 that Company Distributes into the State of California, sells, or otherwise introduces into the State of California after the Compliance Date. The warning shall consist of either the Warning (under 2.3(a)) or the Short-Form Warning (under 2.3(b)), respectively.  . Warning.  The “Warning” shall consist of the statement: ● WARNING: Consuming this product can expose you to chemicals including lead, which is known to the State of California to cause birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov. b. Short-Form Warning:  The “Short-Form Warning” shall consist of the statement:   WARNING: Reproductive Harm - www.P65Warnings.ca.gov.  The font size of the Short-Form warning must be a minimum of 6 points, and it cannot be smaller than the largest size font used for other consumer information (as defined in 27 Cal. Code Regs. § 25600.1(c) included on the label.  2.4. A Warning or Short-Form Warning provided pursuant to Section 2.3 must print the word “WARNING:” in all capital letters and in bold font, followed by a colon. For the Short-Form Warning, the warning symbol to the left of the word “WARNING:” must be a black exclamation point in a yellow equilateral triangle with a black outline, except that if the sign or label for the Products does not use the color yellow, the symbol may be in black and white. The symbol must be in a size no smaller than the height of the word “WARNING:”. The warning shall be affixed to or printed on the Products’ packaging or labeling, or on a placard, shelf tag, sign or electronic device or automatic process, providing that the warning is displayed with such conspicuousness, as compared with other words, statements, or designs as to render it likely to be read and understood by an ordinary individual under customary conditions of purchase or use. The warning statement displayed on the Covered Product’s label, must be set off from other surrounding information and enclosed in a text box.  2.5. If Company or a Distributor sells Covered Products via internet websites to customers located in California, the warning requirements of this section shall alsoalso be satisfied if the warning is displayed online prior to the purchase, either: (a) on the same web page on which a Covered Product is displayed and/or described; (b) on the same page as the price for the Covered Product; or (c) on one or more web pages displayed to a purchaser prior to completion of purchase during the checkout process. Alternatively, a symbol consisting of a black exclamation point in a yellow or white equilateral triangle with the clickable word “WARNING” in bold, black font, in the font size no less than the product description, and a link to the text of the full warning and  the website http://www.P65Warnings.ca.gov may appear adjacent to or immediately following the display, description, price, or checkout listing of the Product, if the warning statement appears elsewhere on the same web page in a manner that clearly associates it with the product(s) to which the warning applies. The Proposition 65 warning for dietary supplements that may contain lead utilized by Amazon Seller Central for products sold on Amazon marketplace is sufficient to comply with the online warning obligations of this section 2.6. Company shall instruct any third party internet sellers to provide the warning as a condition of sale of the Covered Products in California.  2.7. For any Covered Product sold by Company to a Distributor that will or for which it is Reasonably Foreseeable will sell those Covered Products over the internet, Company shall instruct any such Distributor in writing to provide the warning as a condition of sale of the Covered Products in California.
*Non-Contingent Civil Penalty:
$ 25,000.00
Attorney(s) Fees and Costs:
$ 100,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 125,000.00
Will settlement be submitted to court?
No
Contact Name: 
Aida Poulsen
Contact Organization: 
Poulsen Law P.C.
Email Address:
ap@poulsenlaw.org
Address: 
282 11TH AVE SUITE 2612
City, State, Zip:
NEW YORK, NY 100011278
Phone Number:
646-776-5999


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.