60 Day Notice 2026-01845

AG Number: 
2026-01845
Notice PDF: 
Date Filed: 
04/22/2026
Noticing Party: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Alleged Violators: 
New Roots Herbal Inc.
New Roots Herbal USA Inc.
Chemicals: 
Lead and lead compounds
Source: 
New Roots Herbal Organic Fermented Superfood Blend
New Roots Herbal Para Care ISO 17025 Laboratory-Tested 30-Day Complete Program
New Roots Herbal Liver Shield Synergistic Milk Thistle + alpha-Lipoic Acid Formula ISO 17025 Laboratory-Tested
New Roots Herbal Juicy Immune - Energy Preworkout Power Mix No Added Sugar

60-Day Notice Document

Settlement
AG Number:
2026-01845
Settlement PDF: 
Settlement Date:
06/22/2026
Case Name: 
Environmental Research Center, Inc. vs. New Roots Herbal
Court Name: 
Out of Court Settlement
Court Docket Number: 
N/A
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Defendant: 
New Roots Herbal Inc.
New Roots Herbal USA Inc.
Injunctive Relief: 
Beginning on the Effective Date, New Roots Herbal shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Covered Product which exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day unless it meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 31,825.00
Attorney(s) Fees and Costs:
$ 23,175.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 55,000.00
Will settlement be submitted to court?
No
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center
Address: 
3111 Camino Del Rio North, Ste 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.