60 Day Notice 2023-00055

AG Number: 
2023-00055
Notice PDF: 
Date Filed: 
01/10/2023
Noticing Party: 
Susan Davia
Plaintiff Attorney: 
Sheffer Law Firm
Alleged Violators: 
Hassan & Sons, Inc.
New Pride Corp.
Chemicals: 
Di(2-ethylhexyl)phthalate (DEHP)
Source: 
Simply Hardware Booster Cables

60-Day Notice Document

Civil Complaint
AG Number:
2023-00055
Complaint PDF: 
Date Filed:
04/03/2023
Case Name: 
Davia v. New Pride Corp. et al
Court Name: 
marin county superior
Court Docket Number: 
CIV2300969
Plaintiff: 
Susan Davia
Plaintiff Attorney: 
Sheffer Law Firm
Defendant: 
New Pride Corp. dba Pride products
Hassan & Sons, Inc.
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Contact Name: 
Gregory Sheffer
Contact Organization: 
Sheffer Law Firm
Email Address:
Address: 
232 E. Blithedale Avenue, Suite 210
City, State, Zip:
Mill Valley, CA 94941
Phone Number:
(415) 388-0911
Comments: 
also for Notice 2022-00967
Settlement
AG Number:
2023-00055
Settlement PDF: 
Settlement Date:
11/28/2023
Case Name: 
Davia v. New Pride Corp. et al
Court Name: 
marin county superior
Court Docket Number: 
CIV2300969
Plaintiff: 
Susan Davia
Plaintiff Attorney: 
Sheffer Law Firm
Defendant: 
New Pride Corp. dba Pride products
Hassan & Sons, Inc.
Injunctive Relief: 
customer notification, store removal, reformulation request and warnings
*Non-Contingent Civil Penalty:
$ 2,200.00
Attorney(s) Fees and Costs:
$ 35,550.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 37,750.00
Will settlement be submitted to court?
Yes
Contact Name: 
Gregory Sheffer
Contact Organization: 
Sheffer Law Firm
Email Address:
gregs@sheffer-law.net
Address: 
232 E. Blithedale Avenue
City, State, Zip:
Mill Valley, CA 94941
Phone Number:
(415) 388-0911
Judgment
AG Number:
2023-00055
Judgment PDF: 
Judgment Date:
03/08/2024
Settlement reported to AG: 
Tue, 11/28/2023
Case Name: 
Davia v. New Pride Corp. et al
Court Name: 
marin county superior
Court Docket Number: 
CIV2300969
Plaintiff: 
Susan Davia
Plaintiff Attorney: 
Sheffer Law Firm
Defendant: 
New Pride Corp. dba Pride products
Hassan & Sons, Inc.
Injunctive Relief: 
reformulation request, customer notification, warnings
*Non-Contingent Civil Penalty:
$ 2,200.00
Attorney(s) Fees and Costs:
$ 35,550.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 37,750.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Gregory Sheffer
Contact Organization: 
Sheffer Law Firm
Email Address:
gregs@sheffer-law.net
Address: 
232 E. Blithedale Avenue
City, State, Zip:
Mill Valley, CA 94941
Phone Number:
(415) 388-0911


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.