60 Day Notice 2025-02452

Withdraw Notice Add a Complaint Add a Settlement Add a Judgment

AG Number: 
2025-02452
Notice PDF: 
PDF icon 2025-02452.pdf
Date Filed: 
07/17/2025
Noticing Party: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Alleged Violators: 
Alpha Prime Supps, LLC
Alpha Prime Apparel, Inc.
Chemicals: 
Cadmium
Lead and lead compounds
Perfluorooctanoic Acid (PFOA)
Source: 
Prime Bites Protein Brownie Chocolate Chip Cookie Dough Bites Flavored Brownie
Prime Bites Protein Brownie Chocolate Glazed Donut
Prime Bites Protein Brownie Glazed Cinnamon Roll
Alpha Prime Vegan Protein [All Natural Plant Based Protein] Chocolate Cherry Cake
Alpha Prime Vegan Protein [All Natural Plant Based Protein] Vanilla Milkshake
Alpha Prime Vegan Protein [All Natural Plant Based Protein] Salted Caramel

60-Day Notice Document

Civil Complaint
AG Number:
2025-02452
Complaint PDF: 
PDF icon 2025-02452C0233.pdf
Date Filed:
11/17/2025
Case Name: 
Environmental Research Center vs. Alpha Prime Supps, LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
25CV155175
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Defendant: 
Alpha Prime Supps, LLC
Alpha Prime Apparel, Inc.
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Injunctive and Declaratory Relief
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center
Email Address:
myra.heptinstall@erc501c3.org
Address: 
3111 Camino Del Rio North, Ste 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090
Corrected Settlement
AG Number:
2025-02452
Settlement PDF: 
PDF icon 2025-02452S7805.pdf
Settlement Date:
06/09/2026
Case Name: 
Environmental Research Center vs. Alpha Prime Supps, LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
25CV155175
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Defendant: 
Alpha Prime Supps, LLC
Alpha Prime Apparel, Inc.
Injunctive Relief: 
3.1 Beginning on the Effective Date, Alpha Prime Supps shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Pb Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day and/or any PFOA Covered Product that exposes a person to a quantifiable level of PFOA that can be reliably achieved using industry standard methods for testing and/or any Cd Covered Product that exposes a person to a “Daily Cadmium Exposure Level” of more than 4.1 micrograms of cadmium per day, unless the Pb Covered Products and/or Cd Covered Product and/or PFOA Covered Products meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 20,209.00
Attorney(s) Fees and Costs:
$ 54,791.00
Payment in Lieu of Penalty:
$ 15,000.00  (Amounts rounded. Actual Amounts: $20,209.22 Civil Penalty, $5,415.52, $49,375.26 in-house fees, ASP $15,000.00; 4.4 $15,000.00 shall be distributed to ERC as an Additional Settlement Payment (“ASP”), which shall be subject to the Court’s ongoing judicial oversight pursuant to California Code of Regulations, title 11, section 3204. ERC will utilize the ASP for activities that address the same public harm as alleged in the Notice and Complaint in this matter. These activities are detailed below and support ERC’s overarching goal of reducing and/or eliminating hazardous and toxic chemicals in dietary supplement products in California. ERC’s activities have had, and will continue to have, a direct and primary effect within the State of California because California consumers will be benefitted by the reduction and/or elimination of exposure to lead in dietary supplements and/or by providing clear and reasonable warnings to California consumers prior to ingestion of the products. ERC asserts that its activities have had, and will continue to have, a direct and primary effect within the State of California. ERC asserts that based on a review of past years’ actual budgets, ERC is providing the following list of activities ERC engages in to protect California consumers through Proposition 65 citizen enforcement, along with a breakdown of how ASP funds will be utilized to facilitate those activities: (1) ENFORCEMENT (up to 65-80%): obtaining, shipping, analyzing, and testing dietary supplement products that may contain lead and are sold to California consumers. This work includes continued monitoring and enforcement of past consent judgments and settlements to ensure companies are in compliance with their obligations thereunder, with a specific focus on those judgments and settlements concerning lead. This work also includes investigation of new companies that ERC does not obtain any recovery through settlement or judgment; (2) VOLUNTARY COMPLIANCE PROGRAM (up to 10-20%): maintaining ERC’s Voluntary Compliance Program by acquiring products from companies, developing and maintaining a case file, testing products from these companies, providing the test results and supporting documentation to the companies, and offering guidance in warning or implementing a self-testing program for lead in dietary supplement products; and (3) “GOT LEAD” PROGRAM (up to 5%): maintaining ERC’s “Got Lead?” Program which reduces the numbers of contaminated products that reach California consumers by providing access to free testing for lead in dietary supplement products (Products submitted to the program are screened for ingredients which are suspected to be contaminated, and then may be purchased by ERC, catalogued, sent to a qualified laboratory for testing, and the results shared with the consumer that submitted the product). ERC shall be fully accountable in that it will maintain adequate records to document and will be able to demonstrate how the ASP funds will be spent and can assure that the funds are being spent only for the proper, designated purposes described in this Consent Judgment. ERC shall provide the Attorney General, within thirty days of any request, copies of documentation demonstrating how such funds have been spent. )
Total Payments:
$ 90,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center
Email Address:
myra.heptinstall@erc501c3.org
Address: 
3111 Camino Del Rio North, Ste 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090
Settlement
AG Number:
2025-02452
Settlement PDF: 
PDF icon 2025-02452S7624.pdf
Settlement Date:
05/07/2026
Case Name: 
Environmental Research Center vs. Alpha Prime Supps, LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
25CV155175
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Defendant: 
Alpha Prime Supps, LLC
Alpha Prime Apparel, Inc.
Injunctive Relief: 
3.1 Beginning on the Effective Date, Alpha Prime Supps shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Pb Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day and/or any PFOA Covered Product that exposes a person to a quantifiable level of PFOA that can be reliably achieved using industry standard methods for testing and/or any Cd Covered Product that exposes a person to a “Daily Cadmium Exposure Level” of more than 4.1 micrograms of cadmium per day, unless the Pb Covered Products and/or Cd Covered Product and/or PFOA Covered Products meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 20,000.00
Attorney(s) Fees and Costs:
$ 54,791.00
Payment in Lieu of Penalty:
$ 15,209.00  (Amounts rounded. Actual Amounts: $20,000.00 Civil Penalty, $5,415.52, $49,375.26 in-house fees, ASP $15,209.22; 4.4 $15,209.22 shall be distributed to ERC as an Additional Settlement Payment (“ASP”), which shall be subject to the Court’s ongoing judicial oversight pursuant to California Code of Regulations, title 11, section 3204. ERC will utilize the ASP for activities that address the same public harm as alleged in the Notice and Complaint in this matter. These activities are detailed below and support ERC’s overarching goal of reducing and/or eliminating hazardous and toxic chemicals in dietary supplement products in California. ERC’s activities have had, and will continue to have, a direct and primary effect within the State of California because California consumers will be benefitted by the reduction and/or elimination of exposure to lead in dietary supplements and/or by providing clear and reasonable warnings to California consumers prior to ingestion of the products. ERC asserts that its activities have had, and will continue to have, a direct and primary effect within the State of California. ERC asserts that based on a review of past years’ actual budgets, ERC is providing the following list of activities ERC engages in to protect California consumers through Proposition 65 citizen enforcement, along with a breakdown of how ASP funds will be utilized to facilitate those activities: (1) ENFORCEMENT (up to 65-80%): obtaining, shipping, analyzing, and testing dietary supplement products that may contain lead and are sold to California consumers. This work includes continued monitoring and enforcement of past consent judgments and settlements to ensure companies are in compliance with their obligations thereunder, with a specific focus on those judgments and settlements concerning lead. This work also includes investigation of new companies that ERC does not obtain any recovery through settlement or judgment; (2) VOLUNTARY COMPLIANCE PROGRAM (up to 10-20%): maintaining ERC’s Voluntary Compliance Program by acquiring products from companies, developing and maintaining a case file, testing products from these companies, providing the test results and supporting documentation to the companies, and offering guidance in warning or implementing a self-testing program for lead in dietary supplement products; and (3) “GOT LEAD” PROGRAM (up to 5%): maintaining ERC’s “Got Lead?” Program which reduces the numbers of contaminated products that reach California consumers by providing access to free testing for lead in dietary supplement products (Products submitted to the program are screened for ingredients which are suspected to be contaminated, and then may be purchased by ERC, catalogued, sent to a qualified laboratory for testing, and the results shared with the consumer that submitted the product). ERC shall be fully accountable in that it will maintain adequate records to document and will be able to demonstrate how the ASP funds will be spent and can assure that the funds are being spent only for the proper, designated purposes described in this Consent Judgment. ERC shall provide the Attorney General, within thirty days of any request, copies of documentation demonstrating how such funds have been spent. )
Total Payments:
$ 90,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center
Email Address:
myra.heptinstall@erc501c3.org
Address: 
3111 Camino Del Rio North, Ste 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090
Judgment
AG Number:
2025-02452
Judgment PDF: 
PDF icon 2025-02452J5956.pdf
Judgment Date:
07/02/2026
Settlement reported to AG: 
Tue, 06/09/2026
Case Name: 
Environmental Research Center vs. Alpha Prime Supps, LLC
Court Name: 
Alameda County Superior Court
Court Docket Number: 
25CV155175
Plaintiff: 
Environmental Research Center, Inc.
Plaintiff Attorney: 
Environmental Research Center
Defendant: 
Alpha Prime Supps, LLC
Alpha Prime Apparel, Inc.
Injunctive Relief: 
Beginning on the Effective Date, Alpha Prime Supps shall be permanently enjoined from manufacturing for sale in the State of California, “Distributing into the State of California,” or directly selling in the State of California, any Pb Covered Product that exposes a person to a “Daily Lead Exposure Level” of more than 0.5 micrograms of lead per day and/or any PFOA Covered Product that exposes a person to a quantifiable level of PFOA that can be reliably achieved using industry standard methods for testing and/or any Cd Covered Product that exposes a person to a “Daily Cadmium Exposure Level” of more than 4.1 micrograms of cadmium per day, unless the Pb Covered Products and/or Cd Covered Product and/or PFOA Covered Products meets the warning requirements under Section 3.2.
*Non-Contingent Civil Penalty:
$ 20,209.00
Attorney(s) Fees and Costs:
$ 54,791.00
Payment in Lieu of Penalty:
$ 15,000.00  (Amounts rounded. Actual Amounts: $20,209.22 Civil Penalty, $5,415.52 costs, $49,375.26 in-house fees, ASP $15,000.00; 4.4 $15,000.00 shall be distributed to ERC as an Additional Settlement Payment (“ASP”), which shall be subject to the Court’s ongoing judicial oversight pursuant to California Code of Regulations, title 11, section 3204. ERC will utilize the ASP for activities that address the same public harm as alleged in the Notice and Complaint in this matter. These activities are detailed below and support ERC’s overarching goal of reducing and/or eliminating hazardous and toxic chemicals in dietary supplement products in California. ERC’s activities have had, and will continue to have, a direct and primary effect within the State of California because California consumers will be benefitted by the reduction and/or elimination of exposure to lead in dietary supplements and/or by providing clear and reasonable warnings to California consumers prior to ingestion of the products. ERC asserts that its activities have had, and will continue to have, a direct and primary effect within the State of California. ERC asserts that based on a review of past years’ actual budgets, ERC is providing the following list of activities ERC engages in to protect California consumers through Proposition 65 citizen enforcement, along with a breakdown of how ASP funds will be utilized to facilitate those activities: (1) ENFORCEMENT (up to 65-80%): obtaining, shipping, analyzing, and testing dietary supplement products that may contain lead and are sold to California consumers. This work includes continued monitoring and enforcement of past consent judgments and settlements to ensure companies are in compliance with their obligations thereunder, with a specific focus on those judgments and settlements concerning lead. This work also includes investigation of new companies that ERC does not obtain any recovery through settlement or judgment; (2) VOLUNTARY COMPLIANCE PROGRAM (up to 10-20%): maintaining ERC’s Voluntary Compliance Program by acquiring products from companies, developing and maintaining a case file, testing products from these companies, providing the test results and supporting documentation to the companies, and offering guidance in warning or implementing a self-testing program for lead in dietary supplement products; and (3) “GOT LEAD” PROGRAM (up to 5%): maintaining ERC’s “Got Lead?” Program which reduces the numbers of contaminated products that reach California consumers by providing access to free testing for lead in dietary supplement products (Products submitted to the program are screened for ingredients which are suspected to be contaminated, and then may be purchased by ERC, catalogued, sent to a qualified laboratory for testing, and the results shared with the consumer that submitted the product). ERC shall be fully accountable in that it will maintain adequate records to document and will be able to demonstrate how the ASP funds will be spent and can assure that the funds are being spent only for the proper, designated purposes described in this Consent Judgment. ERC shall provide the Attorney General, within thirty days of any request, copies of documentation demonstrating how such funds have been spent.)
Total Payments:
$ 90,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Charles Poss
Contact Organization: 
Environmental Research Center
Email Address:
myra.heptinstall@erc501c3.org
Address: 
3111 Camino Del Rio North, Ste 400
City, State, Zip:
San Diego, CA 92108
Phone Number:
(619) 500-3090

* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.