60 Day Notice 2014-00775

AG Number: 
2014-00775
Notice PDF: 
Date Filed: 
08/28/2014
Noticing Party: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Alleged Violators: 
E A Fragrances Co.
Walgreen Co.
Elizabeth Arden, Inc.
Puretek Corporation
Wal-Mart Stores Inc.
Advanced Beauty Systems Inc.
Aftermat Products Inc.
Chaacoca Inc.
P Coast Partners
Dermalogica, Inc.
Swiss American
Dermastore
Grandpa Brands Company
Eternity Essentials
Kirk's Natural, LLC
TREVOR SORBIE OF AMERICA, INC.
Universal Group c/o KAI USA LTD.
Universal Razor Industries, Inc.
Unilever USA Inc.
3M Company
Dermanew Inc.
Active Forever
Med Ex Research Labs, Inc.
Kyoku for Men
The Village Company, LLC
Nature's Cure, Inc.
Dmmt LLC
Plexsupply
Chemicals: 
Diethanolamine
Source: 
Body by Design bath gel; UPC: 1326639999
Body Essence Tea Tree Oil; UPC: 731477840034
Dr. Teal's Body Wash Soothe & Sleep with lavender; UPC: 811068011583
Aftermat Post Training shampoo
Chaacoca; UPC: 857518002008
dermalogica; UPC: 666151140011
Elta Lite Tar; UPC: 390205077007
Grandpa's Pine Tar Shampoo; UPC: 010486007103
Kirk's Original Coco Castile; UPC: 639844100098
Sorbie Smoothe Shampoo; UPC: 412650000031
Noxzema Shave w/ aloe and lanolin; UPC: 675690496022
NOTE: 
This notice has been withdrawn by issuer as to Swiss American by letter to the Office of the Attorney General dated September 5, 2014. This notice has been withdrawn by issuer as to Dermastore by letter to the Office of the Attorney General dated September 9, 2014.

60-Day Notice Document

Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
10/27/2015
Case Name: 
Out of Court
Court Name: 
N/A
Court Docket Number: 
N/A
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
The Village Company
Injunctive Relief: 
Reformulation and/or Warning label
*Non-Contingent Civil Penalty:
$ 6,000.00
Attorney(s) Fees and Costs:
$ 23,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 29,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
03/11/2015
Case Name: 
Out of Court
Court Name: 
N/A
Court Docket Number: 
N/A
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Trevor Sorbie of America, Inc.
Injunctive Relief: 
Reformulation and/or warning label
*Non-Contingent Civil Penalty:
$ 2,000.00
Attorney(s) Fees and Costs:
$ 10,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 12,000.00
Will settlement be submitted to court?
No
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
10/28/2015
Case Name: 
Out of Court
Court Name: 
n/a
Court Docket Number: 
N/A
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Puretek Corp
Injunctive Relief: 
Reformulation and/or warning label
*Non-Contingent Civil Penalty:
$ 2,500.00
Attorney(s) Fees and Costs:
$ 10,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 12,500.00
Will settlement be submitted to court?
No
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
11/17/2015
Case Name: 
Prop 65 Cocamide DEA Cases
Court Name: 
Alameda County Superior Court
Court Docket Number: 
JCCP 4765
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Kai, USA, Ltd / Universal Razor Industries, LLC / Unilever USA, Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 10,000.00
Attorney(s) Fees and Costs:
$ 26,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 36,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
05/20/2015
Case Name: 
Prop 65 Cocamide DEA Cases
Court Name: 
Alameda County Superior Court - Hayward
Court Docket Number: 
JCCP 4765
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Dermologica, Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 5,000.00
Attorney(s) Fees and Costs:
$ 25,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 30,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2014-00775
Settlement PDF: 
Settlement Date:
02/02/2015
Case Name: 
Out of Court Settlement
Court Name: 
Out of Court
Court Docket Number: 
Out of Court
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
3M Company
Injunctive Relief: 
Reformulation and/or Warning label
*Non-Contingent Civil Penalty:
$ 1,875.00
Attorney(s) Fees and Costs:
$ 15,250.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 17,125.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Judgment
AG Number:
2014-00775
Judgment PDF: 
Judgment Date:
01/27/2016
Settlement reported to AG: 
Tue, 11/17/2015
Case Name: 
Prop 65 Cocamide DEA Cases
Court Name: 
Alameda County Superior Court
Court Docket Number: 
JCCP 4765
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Kai, USA, Ltd / Universal Razor Industries, LLC / Unilever USA, Inc.
Injunctive Relief: 
reformulation
*Non-Contingent Civil Penalty:
$ 10,000.00
Attorney(s) Fees and Costs:
$ 26,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 36,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Judgment
AG Number:
2014-00775
Judgment PDF: 
Judgment Date:
07/21/2015
Settlement reported to AG: 
Tue, 06/02/2015
Case Name: 
Prop 65 Cocamide DEA Cases
Court Name: 
Alameda County Superior Court
Court Docket Number: 
JCCP 4765
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Grandpa Brands Co., Inc.
Injunctive Relief: 
Reformulation and/or warning label
*Non-Contingent Civil Penalty:
$ 5,000.00
Attorney(s) Fees and Costs:
$ 12,500.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 17,500.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Judgment
AG Number:
2014-00775
Judgment PDF: 
Judgment Date:
07/21/2015
Settlement reported to AG: 
Thu, 05/21/2015
Case Name: 
Prop 65 Cocamide DEA Cases
Court Name: 
Alameda County Superior Court
Court Docket Number: 
JCCP 4765
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Dermologica, Inc.
Injunctive Relief: 
Reformulation and/or warning label
*Non-Contingent Civil Penalty:
$ 5,000.00
Attorney(s) Fees and Costs:
$ 25,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 30,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.