60 Day Notice 2015-00411

AG Number: 
2015-00411
Notice PDF: 
Date Filed: 
05/08/2015
Noticing Party: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Alleged Violators: 
Drugstore.com
Soap.com
Supergoop
Taylor James, Ltd
Valeant Pharmaceuticals North America LLC
Chums, Inc
The Hain Celestial Group, Inc
Lotus Brands, Inc
Pierre Fabre Dermo Cosmetique USA, Inc
Kiss My Face
Boots Retail USA, Inc
C&K, LLC
Children's Healthcare Research Group, LLC;
StriVectin Operating Company Inc
Concept II Cosmetics Inc
No-ad Products, LLC
Carma Laboratories Inc
Physicians Formula, Inc
Colour Prevails LLC
Chemicals: 
Benzophenone
Source: 
Supergoop! SPF 30 w/ vitamin C; UPC: 894280001662
CeraVe wet skin spray SPF 50; UPC: 301872206010
Beyond Coastal Active Facestick SPF 30; UPC: 093039150167
Alba Botanica Hawaiian Greentea SPF 45; UPC: 724742008277
BWC daily facial lotion SPF 18; UPC: 000056454154
Eau Thermale Avene SPF 50; UPC: 838760007898
Kiss my Face Kids defense spray SPF 50; UPC: 028367841975
No. 7 Dual Action SPF 15; UPC: 5000167143218
Coola Sport Unscented SPF 50; UPC: 853319002735
Jason Sun Sport Sunscreen SPF 45; UPC: 078522083207
Baby blanket faces SPF 50; UPC: 050778150032
Strivectin CC plum SPF 20; UPC: 817777007183
SolScents Broad Spectrum Flower BlastSPF 50; UPC: 763319108620
No-Ad Broad Spectrum SPF 85; UPC: 897640002286
Carmex Cherry Lip Balm; UPC: 083078000301
Physicians Formula Wrinkle Corrector SPF 15; UPC: 044386075276
Nonie Crème Colour Prevails Spectrum SPF 20; UPC: 812580020091
NOTE: 
This notice has been withdrawn by the issuer as to Valeant Pharmaceuticals North America LLC by letter to the Office of the Attorney General dated June 22, 2015.

60-Day Notice Document

Supplemental Complaint
AG Number:
2015-00411
Complaint PDF: 
Date Filed:
07/26/2016
Case Name: 
Shefa v. Concept II Cosmetics, et al.
Court Name: 
Marin
Court Docket Number: 
CIV 1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Law Office of Daniel Greenbaum
Defendant: 
Concept II Cosmetics, et al.
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Civil Complaint
AG Number:
2015-00411
Complaint PDF: 
Date Filed:
09/10/2015
Case Name: 
Shefa LMV LLC vs. Concept II Cosmetics, LLC, et al.
Court Name: 
Marin County
Court Docket Number: 
CIV 1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Concept II Cosmetics LLC
Type of Claim: 
Failure to Warn
Relief Sought: 
Warning
Civil Penalty
Attorney fees
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
08/31/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
Carma Laboratories, Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 16,000.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 38,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
05/23/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
Colour Prevails LLC
Injunctive Relief: 
Reformulation and/or warning label
*Non-Contingent Civil Penalty:
$ 2,500.00
Attorney(s) Fees and Costs:
$ 11,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 13,500.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
06/08/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
COOLA, LLC formerly C&K, LLC
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 2,000.00
Attorney(s) Fees and Costs:
$ 23,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 25,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave.
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
05/23/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
Boots Retail USA, Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 5,500.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 27,500.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave.
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
05/23/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
The Hain Celestial Group
Kiss My Face LLC
Physicians Formula Inc.
StriVectin Operating Co., Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 10,000.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 32,000.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave.
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
05/23/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
Taylor James dba Supergoop
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 5,500.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 27,500.00
Will settlement be submitted to court?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave.
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Settlement
AG Number:
2015-00411
Settlement PDF: 
Settlement Date:
12/04/2015
Case Name: 
Out of Court
Court Name: 
N/A
Court Docket Number: 
N/A
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel N. Greenbaum
Defendant: 
Color Prevails, LLC
Injunctive Relief: 
Reformulation and/or Warning Label
*Non-Contingent Civil Penalty:
$ 2,500.00
Attorney(s) Fees and Costs:
$ 11,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 13,500.00
Will settlement be submitted to court?
No
Contact Name: 
Daniel N. Greenbaum
Contact Organization: 
Law Office of Daniel N. Greenbaum
Address: 
7120 Hayvenhurst Ave., Ste 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
818.809.2199
Fax Number:
424.243.7689
Judgment
AG Number:
2015-00411
Judgment PDF: 
Judgment Date:
01/20/2017
Settlement reported to AG: 
Fri, 01/20/2017
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Daniel Greenbaum
Defendant: 
Carma Laboratories, Inc.
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 16,000.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 38,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Judgment
AG Number:
2015-00411
Judgment PDF: 
Judgment Date:
08/05/2016
Settlement reported to AG: 
Thu, 06/16/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Law Office of Daniel Greenbaum
Defendant: 
Taylor James dba Supergoop
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 5,500.00
Attorney(s) Fees and Costs:
$ 22,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 27,500.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689
Judgment
AG Number:
2015-00411
Judgment PDF: 
Judgment Date:
08/29/2016
Settlement reported to AG: 
Tue, 05/24/2016
Case Name: 
Shefa LMV LLC v. Concept II Cosmetics
Court Name: 
Marin County
Court Docket Number: 
CIV1503341
Plaintiff: 
Shefa LMV LLC
Plaintiff Attorney: 
Law Office of Daniel Greenbaum
Defendant: 
THE ESTEE LAUDER COMPANIES, INC., (PREVIOUSLY NAMED SUBSIDIARIES INCLUDE ORIGINS NATURAL RESOURCES, INC. AND CLINIQUE LABORATORIES, LLC [INCORRECTLY SUED AS CLINIQUE LABORATORIES, INC.])
THE HAIN CELESTIAL GROUP, INC
MARKWINS BEAUTY PRODUCTS, INC
PHYSICIANS FORMULA, INC
KISS MY FACE, LLC
STRIVECTIN OPERATING CO., INC
NIADYNE, INC
BEIERSDORF, INC
COSMETIC DERMATOLOGY, INC
CROWN LABORATORIES, INC
FIRST AID BEAUTY, INC
PETER THOMAS ROTH LABS LLC
BOOTS RETAIL USA, INC
Injunctive Relief: 
Reformulation
*Non-Contingent Civil Penalty:
$ 99,000.00
Attorney(s) Fees and Costs:
$ 264,000.00
Payment in Lieu of Penalty:
$ 0.00
Total Payments:
$ 363,000.00
Is Judgment Pursuant to Settlement?
Yes
Contact Name: 
Daniel Greenbaum
Contact Organization: 
Law Office of Daniel Greenbaum
Address: 
7120 Hayvenhurst Ave., Suite 320
City, State, Zip:
Van Nuys, CA 91406
Phone Number:
(818) 809-2199
Fax Number:
424-243-7689


* A non-contingent civil penalty is the civil penalty that must be paid pursuant to the settlement, regardless of future events or actions of the defendant. If a settlement includes a contingent penalty, the plaintiff should report the additional penalty amount when it becomes due.