About the AG

  • Subscribe to the AG's RSS Feed
  • Join the AG's FaceBook
  • Follow the AG on Twitter
  • View the AG's YouTube Channel

Master Settlement Agreement

Under the Master Settlement Agreement, seven tobacco companies agreed to change the way they market tobacco products and to pay the states an estimated $206 billion. The tobacco companies also agreed to finance a $1.5 billion anti-smoking campaign, open previously secret industry documents, and disband industry trade groups which Attorneys General maintain conspired to conceal damaging research from the public.

To view details of the settlement, select from below:

Master Settlement Agreement Fact Sheet

The Master Settlement Agreement (MSA) imposes major restrictions on tobacco company marketing practices and prohibits advertising aimed at youth. The MSA restricts the participating tobacco companies in the following ways:

  • Prohibits direct or indirect targeting of youth in advertising, marketing and promotions.
  • Prohibits brand name sponsorship of concerts, sports events, events with an intended audience having a significant percentage of youth and events with paid participants who are youth.
  • Prohibits access by youth to free samples of tobacco products.
  • Prohibits payments for placement of tobacco products in the media.
  • Prohibits outdoor advertising of tobacco products.
  • Prohibits transit ads, on or in public or private vehicles.
  • Prohibits using cartoons to advertise tobacco products.
  • Prohibits tobacco brand-name merchandise.

The Attorney General represented the State of California in the tobacco litigation. The Attorney General established the first full-time state tobacco enforcement unit in the country and provided consumers with a complaint line, 916-565-6486, for reporting suspected violations of the MSA. Inquiries and reports of suspected violations can also be mailed to the:

Tobacco Litigation and Enforcement Section
P.O. Box 944255
Sacramento, CA 94244-2550.

Settlement Payments to Counties and Cities

Tobacco Master Settlement Agreement Payments to Counties and Cities 1999-2017, pdf

Smokeless Tobacco Master Settlement Agreement

The Smokeless Master Settlement Agreement details the financial settlement and restrictions smokeless tobacco products, including chewing tobacco.

To view details of the settlement, select from below:

Megan's Law

California Registered Sex Offender Database

Search Now

Site Navigation

Translate Website

  • Google™ Translation Disclaimer

This Google™ translation feature is provided for informational purposes only.

The Office of the Attorney General is unable to guarantee the accuracy of this translation and is therefore not liable for any inaccurate information resulting from the translation application tool.

Please consult with a translator for accuracy if you are relying on the translation or are using this site for official business.

If you have any questions please contact:Bilingual Services Program at (916) 324-5482

A copy of this disclaimer can also be found on our Disclaimer page.

Select a Language Below / Seleccione el Idioma Abajo

Close this box or use the [ X ]