The Office of the Attorney General established the Youth Beverage Consumer Education and Research Fund to give state or local agencies, public or non-profit colleges or universities, or non-profit organizations in California access to grants for study, research, or education concerning youth nutrition or consumption of non-branded water. For Fiscal Year 2021-22 a total of $120,000 in grant funding is available to support statewide research or education efforts on youth nutrition or the consumption of non-branded water by children.
In 2017, the Attorney General office announced the concurrent filing of a complaint and a settlement involving allegations that the Gatorade Company violated California consumer protection laws by making misleading statements about water in a mobile videogame application it used to promote Gatorade sports drinks to teens and young adults.
Any state or local agencies, public or nonprofit colleges or universities, or nonprofit organizations in California are eligible to apply for the grant. Nonprofit entities must be current in their registration and reporting requirement with the Attorney General’s Registry of Charities and Fundraisers. To verify your status, please visit oag.ca.gov/charities.
Grantees must use grant funds for study, research, or education in the areas of (1) nutrition of children or teenagers or (2) consumption of non-branded water by children.
For Fiscal Year 2021-22, a total of $120,000 in grant funding is available to support statewide research or education efforts on youth nutrition or consumption of non-branded water by children.
The Office of the Attorney General may consider the following factors to determine which projects receive grant funding:
Special consideration will be given to proposals that:
Applications should be no more than five pages, not including the application form and supporting documentation. Applications should address the provision of metrics through which the grant’s effectiveness can be measured.
Applicants are limited to one application to the California Department of Justice by Monday, June 7, 2021. All grant proposals must be emailed. No late applications will be accepted.
Emailed proposals must be submitted to YouthBeverageStudy@doj.ca.gov. Email submissions must be received by 6 PM. A confirmation email will be sent out to the applicant once the application has been received.
An incomplete grant application will be disqualified and not reviewed by the Merits Review Committee.
Questions regarding the application process may be directed to the California Department of Justice at YouthBeverageStudy@doj.ca.gov.
Examples of entities and projects that are eligible to apply may include but are not limited to the following: