Global Privacy Control (GPC)

What is the GPC?

Businesses that sell or share personal information must offer two or more methods for consumers to submit requests to opt-out of the sale of their personal information. For businesses that collect personal information from consumers online, one acceptable method for consumers to opt-out of sales or sharing is via a user-enabled global privacy control, like the GPC. Developed in response to the CCPA and to enhance consumer privacy rights, the GPC is a 'stop selling or sharing my data switch' that is available on some internet browsers, like Mozilla Firefox, Duck Duck Go, and Brave, or as a browser extension. It is a proposed technical standard that reflects what the CCPA regulations contemplated – some consumers want a comprehensive option that broadly signals their opt-out request, as opposed to making requests on multiple websites on different browsers or devices. Opting out of the sale or sharing of personal information should be easy for consumers, and the GPC is one option for consumers who want to submit requests to opt-out of the sale or sharing of personal information via a user-enabled global privacy control. Under law, it must be honored by covered businesses as a valid consumer request to stop the sale or sharing of personal information.

How do I submit my opt-out request using the GPC?

To learn more about the GPC, you can visit its website here. Developers have begun to innovate around the GPC and created different mechanisms for consumers, such as EFF's Privacy Badger extension or the Brave Privacy Browser.

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